JUNE 10, 2022

American Express, the official card of The Coachella Valley Music and Arts Festival, invited Richie Le to the most influential American music festival of the year.

After a two-year of hiatus because of the COVID-19 pandemic, Coachella returned and happened over two weekends (April 15-17 and 22-24, 2022) at Empire Polo Club in Indio, California. Festival Enthusiasts took over social media and ignited their followers’ inextinguishable fascination for live entertainment & exhilarating attractions - ultimately defining what epic is.

Richie Le was super excited to attend his first-ever Coachella where his entire team created content, enjoyed the performances, and checked and participated the fantastic activations prepared by American Express. Card Members got to unlock the exclusive benefits in the event including access to the Amex Lounge, featuring limited-edition artist merch, tarot card readings, and a bar; a complimentary Ferris wheel ride; a chance to score limited-edition swag from Coachella performers Billie Eilish and Conan Gray, only at the Amex Artist Shop; complimentary gift of Supergoop sunscreen; exclusive reservations at the Festival with a Resy to the Broad Street Oyster restaurant pop-up; and a Card Member-only viewing hour at the Spectra art installation each day.

Richie Le’s Instagram post promoting his participation piled up 9.6K likes and 80 comments.

Special thanks to Captiv8 for making this partnership possible.