TIKTOK TAPS LEENDA DONG ON THEIR YEAR-END CAMPAIGN

 

JAN 31, 2022

In their global 2021 year-end campaign last December, TikTok once again sponsored Leenda as they launched a new Q&A feature that hoped to inspire people to rewind, memorialize, and celebrate 2021. Leenda made her version of her 2021 rewind by creating three response videos to questions asked by the TikTok community. She was featured as the "Guest of the Day" where her videos were seen in the TikTok global community.

In her posts, Leenda shared her most viewed video reached up to 71M views; her favorite outfits are baggy clothes; and that her favorite TikTok dance in 2021 humorously made her look like a dead worm on the sidewalk.

These TikTok videos garnered a total of 21.6M views, 2.9M likes, and 7K comments.