MAY 26, 2022

Last March of 2022, Spotify partnered with Leenda in one of her TikTok videos. Using the hashtag #spotifymixesmademe, Leenda showed how her pajama mood changed to a happy and positive state while all dressed and made up after listening to her favorite Pop Mix on Spotify. With Spotify Mixes, users receive 3-6 Genre Mixes that are suited to their listening patterns and styles (for example, Pop Mix) and 5 new curated Mood Mixes including: Chill Mix, Moody Mix, Happy Mix, Romantic Mix, and Upbeat Mix.

This collaboration gained a total of 1.7M views, 43.8K likes, and 269 comments on TikTok.

Special thanks to Whalar for making this sponsorship possible.