JULY 7, 2022

Leenda edu-tained her followers on how to use the Downy Unstopables and how to flip an “unfresh” moment to a #DownyStillFresh moment, shared in two sponsored videos posted both on TikTok and Instagram during the last week of March 2022.

Leenda asked her viewers don’t they hate it when clothes smell like you just wore them even after washing? She had something for everyone that makes laundry actually smell nice and lasts fresher longer - some scent that is fresher than freshly-cut hair with kitchen scissors - Downy Unstopables! She took on her followers to a step-by-step guide on how to use it:

• Step 1: Before adding in your clothes, shake and toss Unstopables In-Wash Scent Booster beads into the cap

• Step 2: Toss Unstopables into the washer drum along with your detergent for freshness that will last for weeks.

• Step 3: Simply enjoy the long-lasting freshness of your clothes.

In her second video, Leenda showed how she restored an awkward interaction with her crush with swag and confidence with the aid of freshness brought about by Unstopables.

These videos posted on TikTok stacked up 6.4M views, 139.4K likes, and 564 comments, while those syndicated in Instagram Reels garnered 21.9K likes and 148 comments.

Special thanks to Porter Novelli for making this partnership possible.